Meet Checkpup — with a simple hair sample, Checkpup’s test kit and app provide important health insights, as well as personalized recommendations and solutions based on a dog’s individual needs.

I crafted the visual identity for this first-of-its-kind, pet wellness solution from the ground up. This involved packaging design, UX/UI design, and content design. Through the design and messaging, I worked to distill the complex concepts and health information Checkpup provides into a reporting platform that was both user-friendly and easy to understand.