I was brought on to help elevate the digital experience and support the continued growth of the Julie Vos brand – both online and in wholesale. My work spanned strategic design, functionality, and storytelling across multiple channels. I designed and prototyped new, branded landing pages, built out custom Shopify sections, and helped shape the dual-cart, dual-shop experience that supports both retail and wholesale customers – especially with the launch of their new silver line. Everything was carefully considered to feel seamless, elevated, and on-brand. On the brand side, I drafted the Julie Vos Brand Book, refining the voice, tone, and messaging to better align with their customer: sophisticated, self-assured, and style-driven. I refreshed the color palette and visual direction to create consistency across digital, email, and print channels – bringing more clarity, personality, and polish to the brand’s storytelling. Whether shaping the look and feel of a new collection launch or fine-tuning user journeys for wholesale buyers, my goal has been to create cohesive, conversion-ready experiences with presence and purpose. UX Design
Redesign and prototype branded landing pages to elevate storytelling, highlight key collections, and improve overall engagement.
Content Design
Refresh the visual identity and refine the Julie Vos brand.
