In this role, I crafted the StoneWear Ceramics brand, visual identity (logo, wordmark, styles, etc.), and digital experience to showcase this artist’s unique product and service: hand-sculpting ceramic replicas of a bride’s wedding dress to capture the memory of her special day.

In addition to creating the website and drafting all content, I also built a tech stack to help this brand succeed (email marketing, intake forms, payment processing, APIs, etc.) and to ensure each customer enjoys responsive communication throughout the process of purchasing their custom piece.