Tiami is a new premium mattress brand with decades of industry experience behind it – and I helped bring it to life online. I led the charge on everything from brand voice and messaging to site design and customer experience. The goal was to build a brand that felt modern, elevated, and honest – something that stands apart from other mattress brands in the luxury category.

I designed a clean, conversion-focused Shopify site, drafted the core copy, and created custom sections that clearly highlight what makes the product different–without overwhelming the customer.

Beyond the front end, I also helped implement smart backend systems, automations, and support tools to keep things running smoothly as the business grows. From launch strategy to post-purchase experience, I’ve been hands-on at every step – helping build a brand that feels as good as it sleeps.